I saw that now every sites use bolgs for their business and i dont think so that we need blogging for each and every business. Is blogging necessary, or even feasible, for every web-based business?
Also, will people lose interest if you don't post anything for a few days?
I agree that blogging is not usefull for offline business I don't think that there's any benefit for a company wich runs offline business having a blog. But if you have web-based business than blogging is most usefull for your business. Blogging must have good and niche conetet related to your business.
In my opinion, I like to see a company's blog and yes if its n ot updated that does not turn people off, it just means they are busy, but at least once a week is pleasable, daily is not necessary, but i like to see a business blog.